How SEGA shot themselves in the foot with the Saturn

How SEGA shot themselves in the foot with the Saturn

John McCormickJohn McCormick
If you’re a gamer and you’ve given more than a cursory glance to industry news in the last couple of years then you’ll probably be aware of how Microsoft well and truly bungled the launch of the Xbox One. Whether it was arrogance, hubris, or just sheer bone-headedness, somebody at Microsoft really misjudged the marketing for the latest Xbox console, and the effects of that can still be felt today as the PS4 dominates the charts month after month.  Sony might be celebrating now, but they too found themselves in a similar situation last generation when they tried to launch their PS3 amid controversy, a high price point, and bad marketing...