WEBSITE SEARCH ENGINE OPTIMISATION (SEO) AUSTRALIA
Retrosales has partnered up with local Melbourne SEO Company closedloop.net.au to meet the goals of this website by arranging the information presented in an easy to understand manner and to be found by users who search on external search engines such as Google, Bing & Yahoo.
SEO requires a website to adhere to strict industry standards that are constantly changing and difficult to keep up with. Some factors include natural navigation hierarchy, text navigation, html architecture, high quality content, strategic structured headings (H1-H4) and meta details (titles, descriptions, keywords), image alt tags, page tags, HTML and XML sitemaps and related quality backlinks.
SEO starts with your website content. retrosales.com.au had a lot of retro video game information that needed to be organised and presented to ensure their customers could easily search and find what they were looking for. Over a 6 month period closedloop.net.au ran a project to organise the website information, optimise and structure the data and perform many tasks on and off-page for the SEO results retrosales were after.
closedloop.net.au is now proud of the organic rankings achieved and has retrosales placed firmly on page one of Google for 10 highly competitive keywords. This has resulted in huge search traffic, brand awareness and a market leader in the retro gaming community.
If you have a business that you're looking to promote online the same way retrosales has succeeded, start by planning the content and how you want your users to interact with it. Think about what interesting content your users want and consider offering them content that is not only helpful but brings them back regularly as a hub for your niche. e.g. information guides that often fluctuate with the market.
If you would like to learn more about SEARCH ENGINE OPTIMISATION (SEO) for your business, contact us today to learn more. closedloop.net.au